Kids
Nickelodeon, Viacom Consumer Products expand global licensing partnership
MUMBAI: Mega Brands Inc and Nickelodeon and Viacom Consumer Products (NVCP) have extended their global licensing partnership to develop construction toys based on Nick Jr.’s preschool television series The Wonder Pets and Ni Hao, Kai-lan.
Under the expanded agreement, Mega Brands will develop construction play sets based on key characters and environments from the popular Nickelodeon television
“The Mega Brands’ Dora the Explorer and Go Diego Go building sets launched in 2007 were a huge success, and provided us with the momentum to further explore and expand our relationship with Nickelodeon and NVCP,” said Mega Brand chief innovation officer Vic Bertrand. “We are excited to bring Nickelodeon’s diverse and beloved brands to life through Mega Bloks’ engaging construction sets.”
“The development of these construction-based toys has reconnected kids with traditional toy play,” said NVCP SVP, toys, interactive and consumer electronics Manuel Torres. “We are pleased to bring the adventures of The Wonder Pets and Ni Hao, Kai-lan from the television screen to the play room as we expand our partnership with Mega Brands.”
