Kids
Nickelodeon, Viacom Consumer Products expand global licensing partnership
MUMBAI: Mega Brands Inc and Nickelodeon and Viacom Consumer Products (NVCP) have extended their global licensing partnership to develop construction toys based on Nick Jr.’s preschool television series The Wonder Pets and Ni Hao, Kai-lan.
Under the expanded agreement, Mega Brands will develop construction play sets based on key characters and environments from the popular Nickelodeon television
“The Mega Brands’ Dora the Explorer and Go Diego Go building sets launched in 2007 were a huge success, and provided us with the momentum to further explore and expand our relationship with Nickelodeon and NVCP,” said Mega Brand chief innovation officer Vic Bertrand. “We are excited to bring Nickelodeon’s diverse and beloved brands to life through Mega Bloks’ engaging construction sets.”
“The development of these construction-based toys has reconnected kids with traditional toy play,” said NVCP SVP, toys, interactive and consumer electronics Manuel Torres. “We are pleased to bring the adventures of The Wonder Pets and Ni Hao, Kai-lan from the television screen to the play room as we expand our partnership with Mega Brands.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
