Kids
Nickelodeon unveils Chinese website based on Spongebob
MUMBAI: Nickelodeon has rolled out Haimianbaobao.net, a Chinese language website that is based on the channel‘s flagship animation character Spongebob Squarepants.
The site‘s launch comes two months after the global launch of SpongeBob.com ( in April) and will feature SpongeBob SquarePants related games, event updates, wallpapers, printables, icons, character guides, image gallery and widgets for the desktop.
From July onwards, SpongeBob fans can also participate in monthly ‘SpongeBob Trivia Games‘ and Fan Art contests to win SpongeBob merchandise. Monthly winners will also be included in the search for SpongeBob #1 fan contest wherein the winner will stand a chance to own an exclusive, collectible giant plush SpongeBob.
Says MTV CEO China and Viacom Asia chief representative Viacom Asia, “First aired on CCTV in 2006, it‘s recent comeback on CCTV kids channels bowled-out all cartoon
programmes to finish number one among kids aged 4-14 for the period 25 December, 2008 – 4 Feb, 2009 in 15 key cities, reaching 20.5 million home viewers.”
“We also recently launched our consumer products in October to great interest from potential partners. We believe Haimianbaobao.net is going to be an exciting online venue for SpongeBob fans in China,” she added.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
