Kids
Nickelodeon to use NewTek’s 3PLAY technology to replay footages at kids awards
MUMBAI: Nickelodeon will be using NewTek‘s 3PLAY multi-channel HD/SD slow motion replay system to capture and replay footage of the the Kids‘ Choice Awards.
The Kids channel will be using the system to reply celebrity arriving on the orange carpet at the 2009 Nickelodeon Countdown.
Says NewTek SVP strategic development Philip Nelson, “3PLAY is designed to ensure that audience can experience all of the random and spontaneous moments of your live event or production. Being used during the Countdown to the Nickelodeon Kids‘ Choice Awards proves that instant replay has much wider production application than just sports highlights.”
NewTek 3PLAY is a multi-channel, HD/SD slow motion replay system for the simultaneous display, ISO recording, and instant replay of three video streams
and four digital or analog audio streams per input.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
