Kids
Nickelodeon to roll out ‘Ultimate SpongeBob SpongeBash Weekend’
MUMBAI: On the occasion of the 10th anniversary of SpongeBob SquarePants, Nickelodeon will roll out ‘Ultimate SpongeBob SpongeBash Weekend‘ event hosted by Patchy the Pirate.
Starting on 14 July at 9 pm, Nickelodeon‘s sister channel VH1 will premiere Square Roots: The Story of SpongeBob SquarePants, the first original SpongeBob SquarePants TV documentary.
This will be followed by a 50-hour programming marathon on 17 July on Nickelodeon. The premiere starts with ‘To Square Pants or Not to Square Pants‘ at 8 pm.
On 18 July, the top 10 most memorable SpongeBob episodes will be screened as picked by fans on Nick.com. The night will be capped off with the film The SpongeBob SquarePants at
8 pm.
Finally, on 19 July, viewers can catch a top 10 countdown of celebrities‘ favourite episodes at 10 am. The weekend-long marathon culminates with 10 all new premieres beginning at 7 pm.
Spongebob SquarePants is seen in 171 markets in 25 languages and is one of the most widely distributed properties in MTV Networks‘ history.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
