Kids
Nickelodeon to launch ‘Olivia’ on 26 January
MUMBAI: Nickelodeon is set to launch Olivia, based on the author/illustrator Ian Falconer‘s award-winning titles, from 26 January onwards in a bid to expand its preschool line up.
Presented in conjunction with media content company Chorion and animated by Brown Bag Films, Olivia will be aired on weekdays at 11.30 am.
“Children already know and love Olivia from Ian Falconer‘s beautifully illustrated books, and we‘re honored to have her join the Nickelodeon family. Olivia is a role model for all preschoolers who will be inspired by her imagination and keen sense of humor,” said Nickelodeon/MTVN kids and family group president animation Brown Johnson.
The premiere episode of Olivia will feature the following stories:
“Olivia Measures Up” – After Olivia teases her younger brother Ian for being too short for a ride, father mentions that some day Ian may be the taller sibling. Olivia employs a variety of comical methods to stop Ian from growing. She eventually comes to terms with her own height — with the help of a great pair of shoes.
“Olivia Plays Hotel” – When school is let out early due to snow, Julian and Francine come over to Olivia‘s house. Olivia has the perfect game for them — Hotel! She transforms her house into a make-believe hotel, but then some strange things start to happen. Does the hotel have ghosts, or is Ian just playing tricks on them?
Nickelodeon will roll out content from Olivia across the following platforms:
Beginning 16 January, Nick Jr. Video, Nick Jr.‘s broadband video service available on Nickjr.com, will begin streaming a two-minute ‘sneak peek‘ from the premiere episode plus instant replays of all Olivia episodes after their on-air premieres.
Beginning 16 January, a two-minute sneak peek from the premiere episode will be available on various wireless carriers. Additional premiere episodes will be simulcast on Nickelodeon Mobile.
Beginning 27 January, Olivia episodes will be available via Nickelodeon-on-demand.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
