Kids
Nickelodeon to launch contest ‘Horlicks chill dood-Nick big Ninja fan’ from 4 May
NEW DELHI: Kids channel Nickelodeon will be rolling out four week contest ‘Horlicks chill dood-Nick big Ninja fan’ from 4 May.
Additionally, the channel will be airing new episodes of Ninja Hattori every Monday to Friday at 6 pm.
Says Nick India senior vice president and general manager Nina Elavia Jaipuria, “Nick has the most endearing toons and over the years kids have forged a deep bond with them. To make sure that there is never a dull moment during their summer holidays; Nick brings them their favourite superhero Ninja Hattori whom the kids cannot get enough of.”
As a part of the contest, kids will have to watch episodes of Ninja Hattori and answer a few questions.
The winners will get a chance to watch the Twenty20 World Cup live in London. Moreover, the contest will allow kids to win daily prizes like I-pods, Gaming CD’s, Boom boxes, Play stations etc.
Nick will also launch a campaign which includes television, print and digital media for further promotion.
On ground activities of Nick will include activation across UP, PHCHP, Maharashtra and Gujarat covering over 50 cities. Nick vans will be interactive with a host of games. Further, Ninja Hattori will travel to six cities including Delhi, Mumbai, Lucknow, Nagpur, Bangalore and Ahmedabad. Kids will get an opportunity to meet the superhero. Ninja Hattori will knight one kid in each city as his biggest fan.
Furthermore, Nick will be promoting the contest via OOH screens in over 150 Mc Donald’s outlets across UP, Punjab, Haryana, Jaipur, Kolkata, Mumbai, Delhi, Bangalore and Hyderabad.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
