Kids
Nickelodeon & Summeripe Worldwide ink deal for character based grocery packaging in US
MUMBAI: Nickelodeon and Summeripe Worldwide, Inc. have completed a new multi-year licensing agreement to bring Nickelodeon‘s popular characters, SpongeBob SquarePants and Dora The Explorer, to grocers in the US, on kid-friendly packages of peaches, plums and nectarines. The new Nickelodeon/Summeripe Worldwide agreements expands on the success of the licensing initiative launched by Nickelodeon in 2005 to encourage healthier diet and lifestyle choices for kids. Starting in the spring of 2007, Summeripe Worldwide will produce both loose and packaged offerings of yellow and white flesh peaches, nectarines, plums and pluots. Using its characters to entice kids to try healthy food alternatives is just one of the ways Nickelodeon has been working to encourage healthy, balanced lifestyles for kids. The network has committed $30 million in resources and 10 per cent of its air to health and wellness messaging through programming and PSA campaigns, states an official release. |
“Adding SpongeBob and Dora peaches, plums and nectarines to our successful assortment of Nickelodeon branded fruits and vegetables will make the produce aisle even more kid-friendly,” said Nickelodeon and Viacom Consumer Products vice president Sherice Torres. “Nickelodeon is committed to encouraging kids to eat right and make healthy food choices.” Pat Steider, President of Summeripe Worldwide Inc. stated, “This partnership with Nickelodeon is a great step-forward for Summeripe. We as a company want to be an industry leader in creating exciting opportunities for parents and children to have healthy and delicious kid-sized fresh fruit products. Nickelodeon‘s importance in the minds and lives of children will accelerate our efforts of getting great tasting and nutritional fruit into children‘s daily diet.” Nickelodeon is in its fourth year of its pro-social initiative, “Let‘s Just Play.” In 2005, “Let‘s Just Play” entered into a partnership with The Alliance for a Healthier Generation to combat the spread of childhood obesity. The three organisations combined forces on a comprehensive media and public awareness campaign, encouraging young people to engage in healthy and active lifestyles. |
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
