Kids
Nickelodeon Recreation promotes Rosenstein to SVP resorts & theatricals
MUMBAI: Nickelodeon Recreation has elevated Stuart Rosenstein to SVP resorts and theatricals. He will continue to report to Nickelodeon Recreation senior vice president Howard Smith.
In this new role, Rosenstein will oversee licensing operations of Nickelodeon‘s expanding hotel business. He will work closely with Marriott International and Miller Global Properties in the newly developed partnership to create 20 new Nickelodeon Resorts by Marriott around the globe.
Specifically, Rosenstein will identify sites for development, oversee the creation of, and marketing worldwide for, the Nickelodeon Resorts by Marriott brand, and ensure that the resorts deliver a unique experience for traveling kids and families, states an official release.
Rosenstein will also continue to manage and lead Nickelodeon‘s live theatrical business, overseeing show development, production, marketing, franchise support, sponsorship integration, affiliate promotion, merchandise development and finances for all live theatrical productions, both domestically and internationally. In addition, he will continue to run Nickelodeon‘s live events, Costume Character Program and theatrical licensing business.
“Stuart has been the guiding force behind the development of Nickelodeon‘s thriving live theatrical business and knows exactly what it takes to bring quality experiential entertainment to kids and families around the world,” said Smith. “His experience and skill set are perfectly suited to guide the Nick Resorts and theatrical businesses into the next wave of innovation and growth.”
A 17-year veteran of Nickelodeon, Rosenstein launched Nickelodeon‘s touring theatrical business in 1992, taking the TV game show Double Dare on the road to sold-out venues. Since then, he has developed more than 14 major theatrical productions domestically and internationally, generating more than 10 million in attendance with over $400 million in box office revenue, adds the release.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
