Kids
Nickelodeon & Produce for Kids campaign encourage kids to lead healthier lifestyles
MUMBAI: Kids channel Nickelodeon, has partnered with Produce for Kids to kick off a health campaign which will run till 5 November. Produce for Kids is an organization that educates kids on the benefits of healthy eating.
The campaign will use promotional programs in produce departments across the US featuring Nick Jr.‘s Dora the Explorer and messaging surrounding the network‘s health and wellness campaign Let‘s Just Play encouraging kids to “Eat Smarter” and “Play Harder.” In addition, retailers will provide support for the program through advertising in circulars.
Point-of-sale materials will be featured in produce sections that encourage kids to take their own personal steps towards living healthier lifestyles. Kids will also be encouraged to join the Produce for Kids‘ Healthy Kids Club as well as sign up for the Nickelodeon network‘s Let‘s Just Play Go Healthy Challenge, which empowers kids with the tools they need to live healthier lifestyles.
The campaign will also be cross promoted on Nickelodeon‘s Let‘s Just Play web site (http://www.nick.com/letsjustplay) and the Produce for Kids web site (http://www.produceforkids.org/). Both sites will encourage kids to sign up for the Let‘s Just Play Go Healthy Challenge and Produce for Kids‘ ‘Healthy Kids Club‘.
Produce for Kids‘ ‘Healthy Kids Club‘ provides kids with activities and nutritional tips that will aid them in choosing healthier food options. ‘Healthy Kids Club‘ members will be able to earn points and track their progress toward healthy living through an online scorecard at http://www.produceforkids.org/healthykids. The Grand Prize winner will receive a free bicycle and a $750 grant in their name for their school‘s athletic department or local Boys and Girls Club, informs an official release.
“The Nickelodeon partnership with Produce for Kids allows us to expand the company‘s health and wellness resources on a local level in stores all over the country,” said Nickelodeon and MTVN Kids and Family Group senior vice president public affairs Jean Margaret Smith. “It raises awareness about the health benefits of eating fruits and vegetables when kids and families are actually making food choices in the supermarket. And it aligns with our commitment through the ‘Let‘s Just Play‘ campaign to provide community resources and tools for kids to make healthy lifestyle choices.”
“We are very excited to enter into this partnership with Nickelodeon,” said Shuman Produce president and Produce for Kids founder John Shuman. “With incredible retail partners and sponsors on-board, we believe the partnership with Nickelodeon, and its Dora the Explorer and ‘Let‘s Just Play‘ brands, will strengthen the Produce for Kids program as we continue to boost the awareness of healthy eating with kids and parents nationwide.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
