Kids
Nickelodeon Preschool TV to air new 14 episode series of ‘Max and Ruby’
MUMBAI: Nickelodeon Preschool Television has announced that they have picked up an all-new, 14-episode season of the 2-D animated preschool series Max and Ruby. In addition, a new Max and Ruby Easter special will premiere on Nick Jr. and Noggin in Spring 2007 to kick off the new season.
Based on the classic children‘s book series by internationally acclaimed children‘s author and illustrator Rosemary Wells, Max & Ruby follows the adventures of two bunny siblings. The show, a co-production from Nelvana/Corus Entertainment, currently airs weekdays on Noggin at 10:30 am (ET), informs an official release.
“We‘re thrilled to bring more Max and Ruby episodes to Nick Jr. and Noggin,” said Nickelodeon Preschool Television executive creative director Brown Johnson.
“Preschoolers clearly delight in Max‘s antics and Ruby‘s creative persistence. They are a dynamic brother-sister duo.”
Each half-hour episode of Max and Ruby consists of three seven-and-a-half minute stories that celebrate the universal nature of sibling relationships. The series follows Max, an enthusiastic and determined preschool bunny, and his big sister Ruby, a very smart and goal-oriented seven-year-old, through their everyday lives in the village of East Bunnyhop. Even though Max and Ruby have conflicting agendas, they enjoy working and playing together.
The original 26 episodes of the series and the new season of 14 episodes were produced by Nelvana in association with Chorion Silver Lining.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!







