Kids
Nickelodeon partners Imation for tween-themed electronics
MUMBAI: Nickelodeon and Viacom Consumer Products have partnered with consumer electronics maker Imation Corp to launch electronics under the banner of Nickelodeon’s Npower brand.
The tween-themed electronics line is inspired by iCarly, a live-action programme among kids ages six to 11 on Nickelodeon, and seeks to empower kids to express their energy, humour, intelligence, love of music and creativity using technology, digital communication and online tools.
The iCarly assortment includes a digital video camera and the separately sold action cam accessory kit including a steady cam mount, on-camera lighting and detachable microphone. The assortment also includes a digital camera, a PC web cam, a micro photo viewer and a portable digital photo album. The products are designed for girls ages nine to 14.
Also, Npower has introduced an expanded range of products, including speakers, boomboxes, MP3 players and digital photo frames based on the SpongeBob SquarePants theme.
“This season, the all-new Npower line features technology that allows kids to unleash their creativity, express themselves and share digital content. Visual, audio and tactile elements are part of the design of every Npower product in a way that inspires and empowers kids,” said Nickelodeon and Viacom Consumer Products president Leigh Anne Brodsky.
Npower’s iCarly line is available exclusively at Toys R Us. SpongeBob SquarePants lines are available at Toys R Us, Target, Best Buy, Sears/K-mart, Walmart.com and Nick Shop.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
