Kids
Nickelodeon/MTVN Kids & Family Group promotes Kaufman to chief marketing officer
MUMBAI: Nickelodeon/MTVN Kids and Family Group has named Pam Kaufman as chief marketing officer (CMO), to oversee all marketing efforts for the businesses of Nickelodeon. This will include television, digital, consumer products, Nick Movies, as well as MTVN Kids and Family Group brands The N; Nick at Nite; Noggin; and Nicktoons Network.
Kaufman will continue to report Nickelodeon/MTVN Kids and Family Group president Cyma Zarghami.
Additionally, she will continue to lead the company‘s advertising and multicultural efforts, and will partner with Nickelodeon International to bring the best practices of her group to the rest of the globe. Kaufman will also employ the new consumer centric marketing tools of the digital world to ensure both relevance and creative excellence as Nickelodeon grows on new platforms.
“As we continue to evolve in this ever-changing media landscape, there‘s no one more astute or better suited than Pam to ensure Nickelodeon‘s integrated marketing messages are clearly communicated,” said Zarghami. “Pam is a recognized leader in her field and within our company, and has set the gold standard in partnerships and marketing initiatives within the kids‘ entertainment industry.”
Kaufman will continue to be Nickelodeon‘s strategic liaison to all of its marketing partners as the network maintains its lead in pioneering new and innovative marketing solutions. She will be primarily responsible for finding new ways to bring the Nickelodeon brand to life. She will also be a key driver in helping to grow Nickelodeon‘s music brand, spearheading all the marketing efforts for its music-related initiatives. The network recently entered into a partnership with Sony Music Label Group where the two companies will co-develop, co-produce, and jointly finance television and music projects over the next four years, states an official release.
In her former role as EVP, marketing and worldwide promotions, Kaufman created multi-platform marketing campaigns and multi-million dollar sponsorships for Nickelodeon‘s key properties, from SpongeBob SquarePants, to Dora the Explorer, to the Kids‘ Choice Awards.
Before joining MTV Networks, Kaufman established the Promotions Group within Turner Broadcasting System, the first worldwide Burger King Kids‘ Meal Promotion, as well as a sponsorship deal for the Cartoon Network Wacky Racing Nascar Team.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
