Kids
Nickelodeon/MTVN Kids & Family Group president Cyma Zarghami to address at Mipcom
MUMBAI: Nickelodeon/MTVN Kids and Family Group president Cyma Zarghami will present the MIPCOM Junior 2008 Keynote on 12 October.
The sixteenth edition of Mipcom Junior, the specialist international screening marketplace and conference for children’s programming and merchandising will be held on the 11-12 October at the Carlton Hotel, Cannes.
Zarghami will share her vision of how the localisation of global hit creative properties can result in a stronger worldwide brand presence.
At Nickelodeon, she oversees all business operations for its divisions, including: Nickelodeon and Nick at Nite, Noggin, The N, Nicktoons Network, Nick Movies, Nickelodeon’s consumer products, magazine and recreation businesses and Nickelodeon’s growing portfolio of digital properties including all of the Nickelodeon branded websites — Neopets, Shockwave, AddictingGames, ParentsConnect and Quizilla.
She has also expanded the brand through the launch of hotels, theme parks and a new multi-year partnership with Sony Music Label Group.
MIPCOM Junior’s two-day conference programme will also feature major industry figures such as: Walt Disney Internet Group EMEA MD Cindy Rose; KidsCo MD worldwide Paul Robinson; Cartoon Network chief content officer Rob Sorcher; Al Jazeera Children’s deputy MD Mostapha Mellouk; Dailymotion senior manager content and partnerships David Ripert; BBC Worldwide MD of children’s BBC Worldwide Neil Ross Russell; Magic Lantern Productions MD Anthony Lilly;
Other key events include the fifth edition of the “MIPCOM Junior Licensing Challenge” in which a selection of the newest TV properties will be showcased. A jury of savvy industry experts will evaluate their licensing and merchandising potential.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
