Kids
Nickelodeon/MTVN Kids & Family Group elevates Jane Gould to VP consumer insights
MUMBAI: Nickelodeon/MTVN Kids and Family Group has named Jane Gould to the position of vice president, consumer insights.
The announcement was made by Nickelodeon/MTVN Kids and Family Group senior vice president research and planning Ron Geraci. Based out of New York, Gould will report to Geraci.
In this role, Gould will be responsible for coordinating consumer insights research for all Nickelodeon/MTVN Kids and Family Group assets, including Nick Jr.; Noggin; The N; Nicktoons Network; Nick at Nite; and Nickelodeon‘s digital brands like AddictingGames, Shockwave and Nick.com.
She will help understand the attitudes, lifestyles and behaviors of target audiences, and help the channels in creating complementary and focused business strategies. Gould also will be responsible for conceiving and conducting strategic consumer research on behalf of Nickelodeon‘s production, consumer products, and recreation and public affairs departments.
Gould, a nine-year Nickelodeon veteran, was most recently with Nickelodeon Australia as director of programming, content development and research. She was responsible for implementing several key research projects including Brain Squeeze, a year-long research project aimed at kids 10-14 to generate critical data about tweens, and Australia‘s first research study into interactive pre-school television.
In addition, she was responsible for all research for Nickelodeon Australia‘s target audiences, and applying the findings to key programming acquisitions.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
