Kids
Nickelodeon launches ‘SpongeBob SquarePants’ jewellery set
MUMBAI: Nickelodeon/Viacom Consumer Products (NVCP) has tied up with Simmons Jewellery to launch SpongeBob SquarePants jewellery set.
With prices ranging from $95-$350, the SpongeBob Fine Jewellery collection includes designs crafted from sterling silver and Swarovski crystals and will be available at Zales jewellery stores.
says Simmons Jewelry CEO Russell Simmons, “We are always looking for innovative ideas to develop fine jewelry. The Nickelodeon partnership to license SpongeBob is the perfect addition to the Simmons Jewelry Co. family in order to make the jewelry industry more relevant to today‘s consumer.”
Debuting on Zales.com and at select Zales stores nationwide, the SpongeBob Collection features dog tags, rings, necklaces, earrings and bracelets. The SpongeBob eye pendant, a sterling silver dog tag encrusted with Swarovski(TM) crystals, is the highlight of the collection and is ideal for family and friends alike.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
