Kids
Nickelodeon launches its first iPhone applications
MUMBAI : Nickelodeon has launched its first series of iPhone and iTouch applications in the Apple that features content based on television series SpongeBob SquarePants, Dora the Explorer and iCarly. Nickelodeon signaled its entry onto the iPhone with a mini-application, The SpongeBob Tickler. “The iPhone offers a unique extension for Nickelodeon‘s properties in the streaming mobile application and gaming world. We are implementing the latest designs and technologies to maximise the iPhone‘s touch-based platform, and creating a one-of-a-kind experience to coincide with each of our hit shows,” said Nickelodeon Kids and Family Group – digital media EVP Steve Youngwood. |
According to the channel, while a Dora the Explorer iPhone application will challenge kids to match shapes, count numbers and practice the alphabet in touch-and-shake oriented game play, based on a research-driven design, iCarly on the iPhone, published by Oasys, will be Nickelodeon‘s first live action iPhone application based on the tween property. SpongeBob SquarePants: SpongeBob‘s Wacky Walk is a game platform that will allow users to tap, swipe, tilt and shake scenery to get obstacles out of SpongeBob‘s way. The application will be launched in April. To be launched in June, Sara‘s Super Spa, an application based on the Shockwave.com web game, will combine time-management with touch based mini-games. SpongeBob SquarePants Diner Dash, published by Nickelodeon and PlayFirst, will create a portable SpongeBob-themed version of the popular casual game, Diner Dash, set in the Krusty Krab, the Chum Bucket and other under-the-sea locations. The application will launch in July. |
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
