Kids
Nickelodeon in merchandising deal with SpongeTech
MUMBAI: Nickelodeon and Viacom Consumer Products (NVCP) have signed a merchandising deal with SpongeTech Delivery Systems in US.
As per the deal, SpongeTech will bring SpongeBob SquarePants to bathtubs and beaches in the form of soap and sunscreen infused sponges for kids.
This production and sales partnership not only includes the SpongeBob SquarePants, which celebrates its tenth anniversary in 2009, but two other animated Nickelodeon characters, Dora the Explorer and Go, Diego, Go!.
SpongeTech‘s take will be available at mass market retail, drug, convenience, and specialty stores, online and e-tailers beginning third quarter 2009.
SpongeTech COO Steven Moskowitz says, “SpongeBob is one of the great icons in popular culture today. We are excited about this partnership and see this as a natural fit and an opportunity to produce and market SpongeBob-branded Spongetech product. With the partnership in place, coupled with our strong sales force, parents and children around the county now have an even greater opportunity to be introduced to Spongetech‘s superior product line.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
