Kids
Nickelodeon Arabia to step foot in Middle East from 23 July
MUMBAI: Nickelodeon Arabia, Middle East‘s first Arabic free-to-air channel dedicated to kids aged 2-14 years, is set to launch on Nilesat and Arabsat on 23 July.
Nickelodeon Arabia falls under the umbrella of Arabian Television Network (ATN), the Arab Media Group‘s TV broadcasting arm.
The channel, which will hit airwaves at 6 am with animated series Rugrats, will showcase a mixture of programming that include international content from Nickelodeon‘s portfolio. The portfolio includes programmes like Dora The Explorer, SpongeBob SquarePants, Jimmy Neutron and the Nickelodeon Kids‘ Choice Awards.
Additionally, Nickelodeon Arabia will also air original local productions.
The channel will be supported by a website (both Arabic and English), providing users with Nickelodeon content, characters and games.“We‘re confident Nickelodeon Arabia will become the go-to destination for Arab kids both on and off air. Our local productions will form a key part of the Nickelodeon channel to ensure a wholly relevant, world-standard entertainment experience for audiences across the Middle East,” said Arab Media Group CEO Abdullatif Al Sayegh.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
