Kids
Nickelodeon added to Shaw and Shaw Direct network
MUMBAI: Shaw Communications has added Nickelodeon to its Shaw and Shaw Direct channel line-ups.
“Shaw has provided quality family programming to our customers for more than forty years,” said Shaw Communications president Peter Bissonnette. “We are proud to provide entertainment for every member of the family and delighted to bring exceptional programming like the Nickelodeon network to our younger viewers.”
The channel will be available at no additional charge to any Shaw Classic Cable customer with Shaw Digital TV. It can be added to a digital package for $2.95.
With this addition, Nickelodeon shows including SpongeBob SquarePants, iCarly and The Fairly OddParents can be seen on the network.
Shaw Direct customers who subscribe to Digital Favourites or Shaw Direct‘s Smart Stuff or Fun Stuff Pick and Pay bundles will also receive Nickelodeon at no additional charge. Pick and Pay bundles can be added for $4.99 per month.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
