Kids
Nickelodeon acquires ‘The Elephant Princess’
MUMBAI: Kids entertainment channel Nickelodeon has acquired tween live action series, The Elephant Princess, from ZDF Enterprises. The series, produced by Jonathan M Shiff Productions, will air on Nickelodeon across Europe, including the UK, Africa and Latin America. The network has also acquired the rights to the series‘ all-media roll-out. As part of the deal, Nickelodeon has secured rights to the series‘ online content for the channel‘s websites and will roll out content in coordination with the on-air launch. The Elephant Princess will first premiere on Nickelodeon in the UK in Spring 2009. |
Said Nickelodeon SVP global acquisitions and international programming Jules Borkent, “The unique tale of The Elephant Princess, told from a teen‘s point of view, will greatly appeal to Nick‘s core teen viewers.” ZDF Enterprises VP – sales, merchandising and coproductions added, “We are delighted to build on the success story of H2O – Just Add Water, our first production acquired by the network, and to further fortify our close and fruitful partnership with Nickelodeon.” The Elephant Princess is a 26 x 30-minute series starring Emily Robins as Alex Wilson, an apparently ordinary teenage girl who discovers that she has magical powers and is the heir to the throne of the enchanted kingdom of Manjipoor. |
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
