Kids
Nick unveils new initiatives for Christmas
MUMBAI: In an attempt to celebrate Christmas, Nick has launched the ‘Nick Lift Ur Gift’ contest. Viewers will require to watch the channel daily from 4 pm to 8 pm until 4 January to spot prizes. The lucky winners will win what they spot.
Also, Nick’s favourite character Dora will visit various cities for a special ‘Meet n Greet’ tour where kids will “meet, play games and dance” with Dora. She will give out gifts to kids present in the stores across Delhi, Chennai, Lucknow, Pune and Bangalore.
The channel will also showcase back to back episodes of shows like Mighty Cat Masked Niyander Ninja, Perman and Tricky TV from noon onwards on 25 December.
GM Nick India senior VP Nina Jaipuria Elavia says, “This vacation, Nick has planned a very special Christmas for all its Nicksters. With the launch of interactive contests and on-ground events, I wish them all an unforgettable Christmas.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
