Kids
Nick to launch ‘Tak and the Power of Juju’ on 9 March
MUMBAI: Kids entertainment channel Nickelodeon is set to launch the new animation series Tak and the Power of Juju on 9 March.
The show will be telecast at 5 pm from Monday to Friday and will be promoted through digital media with games and widgets in an attempt to capture the attention of tech-savvy kids who want more engagement with popular characters. |
Said Nick India GM and VP Nina Elavia Jaipuria, “This is yet another initiative from Nick to connect with and constantly engage the gen next through powerful characters and multiplatform extensions that delight them.” ‘Tak’ is a member of a jungle tribe and an assistant to a sage, until one day he is endowed with the ‘power of juju’. This gift is bestowed upon him by the magical and mystical spirits who are known as the ‘Jujus’. With his newly acquired abilities, Tak can cast spells, travel to the juju kingdom and summon the powerful and very peculiar jujus at any time for advice. |
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
