Kids
Nick signs DQE for its first local production
MUMBAI: Nick is ready to launch its first local animation production in India, joining the other multinational kids networks who have adopted a localisation strategy to expand their audience base.
Nick India, the last to take this route, has inked a co-finance and production pact with Hyderabad-based DQ Entertainment to produce a local animated series titled, Keymon Ache.
“We tasted the success last year with the acquired property Little Krishna. Now we are taking a step forward and co-producing local content with DQE. If we succeed, we will step up our local productions, ” Nick India SVP and GM Nina Elavia Jaipuria tells Indiantelevision.com.
The series will begin with 26 high definition half hour episodes. As part of the deal, Nick has provided content for this upcoming series while DQE is executing the production for global distribution and licensing.
Nick will have rights to the property for South Asia including India while DQE will hold exclusive rights for the rest of the world.
The series will also be pushed beyond television onto multiple platforms such as audio visual, home video, merchandising, sublicensing, publishing and digital including streaming, download on internet and mobile.
Says DQE chairman and CEO Tapaas Chakravarti, “The kids‘ entertainment space in India has tremendous untapped potential and we are happy to be partnering with Viacoml8-Nickelodeon on this unique and fun filled series. This project has the potential to extend beyond Indian TV audiences as we target multiple media and distribution platforms and engage with children globally. We hope to have many more such interesting concepts from Nick to offer to viewers in the future.”
Adds Nick India SVP and GM Nina Elavia Jaipuria, “We are happy to partner with DQE. They have produced many shows for Nickelodeon International, like Tak & the Power of Juju and Penguins of Madagascar in the past. This is a unique partnership between a broadcaster and a production house; and together we hope to create endearing characters and a show that promises to capture the hearts of our young viewers.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
