Kids
Nick partners CCTV for China video site
MUMBAI: MTV Networks China, a division of US media conglomerate Viacom and CCTV.com, have launched nick.cctv.com, an online destination for Chinese audiences to access Nickelodeon-branded content.
The launch of nick.cctv.com marks the first co-branded site to offer video streaming of Nickelodeon content to Chinese audiences, marking a significant milestone for MTV Networks as the first international broadcaster to provide officially sanctioned online video content in China.
MTV China MD Mei Yan says, “The co-branded site will allow on-demand access to a range of Nickelodeon content including video streaming of our biggest hits, marking a historic first for an international broadcaster in China. As one of the world‘s leading kid’s entertainment brands, we will work closely with CCTV.COM to make this platform a fun and interactive way for Chinese audiences to engage with Nickelodeon.”
CCTV.com GM Wang Wenbin says, “By virtue of Nickelodeon’s popular content and CCTV.Com’s strong communication capacity and technological platform, we believe nick.cctv.com will become the online destination for Chinese children.”
The ad supported site will launch with a variety of original Nickelodeon content including online games, wallpapers and episodes of SpongeBob SquarePants available for streaming. Later this year, episodes of Nickelodeon’s Dora the Explorer and content based upon other Nickelodeon properties including CatDog will be featured on the site.
nick.cctv.com will be promoted to a television audience of over 300 million households on CCTV1 and 250 million households on children’s channel CCTV14.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
