Kids
Nick, My Baby Excels launch ‘SpongeBob SquarePants’ plush range
| MUMBAI: Kids entertainment channel Nick has partnered with My Baby Excels to launch the ‘SpongeBob SquarePants‘ plush toys in six variants. |
These include SpongeBob SquarePants, Squire SpongeBob, Grown Up SpongeBob, SpongeBob with Gary, SwimTrunks SpongeBob and CowBob RanchPants. |
| Priced at Rs 399, they are available at key retail stores like Lifestyle, Landmark, Odyssey and other leading toy shops across India. Says Viacom18 vice president – consumer products Sandeep Dahiya, “The launch of ‘SpongeBob SqaurePants‘ plush range was much awaited – not just by kids but also young adults. We‘re glad to partner with ‘My Baby Excel‘ to launch a range that‘s sure to delight all ‘SpongeBob SquarePants‘ fans – kids & young adults alike.” Adds My Baby Excels MD Muslim Kapasi, “We‘re very excited to have the licensing rights for ‘SpongeBob SquarePants‘ Plush. We are confident that the Indian market will lap up this plush range as well, since ‘SpongeBob SquarePants‘ is one of Nick‘s most popular characters amongst kids as well as young adults in India.” |
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
