Kids
Nick launches Toon Jockey initiative
MUMBAI: Nick has announced yet another initiative called ‘Nick Toon Jockey’ for kids. The initiative will give kids a chance to be famous on television.
Nick will give kids a once in lifetime opportunity to be a Toon Jockey which includes getting an exclusive opportunity to become the face of the channel and represent Nick across its various on-air and on-ground initiatives along with Nick toon stars – Perman, Ninja Hattori, SpongeBob SquarePants, Dora – the Explorer, etc.
Speaking on the launch of the initiative Nick India SVP and GM Nina Jaipuria said, “At Nick, we endeavor to put kids first and consistently give them what they want. Toon Jockey is a great way of making the kids celebrities on their favourite channel. This will truly enhance their engagement and connect with Nick, while spiraling them to stardom.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
