Kids
Nick launches second annual Parents’ Picks Awards
MUMBAI: Nickelodeon‘s ParentsConnect announced this year‘s annual Parents‘ Picks Awards. Parents can pick their favourite businesses and local resources in their communities across the US. Parents can vote online at www.nicksparentspicks.com for the best of the best in 30 different categories, including: best museum for families; best toy store; best playground/park; and more.
Voting for the awards will end on 15 July and winners will be announced on 15 August.
Nick Jr.com senior VP Tanya Van Court says, “ParentsConnect is a great resource for families to find information that is helpful in their everyday lives. With Parents‘ Picks, we want to hear what parents have to say about the best places to eat, shop and play in their local communities. Their ideas, opinions and recommendations are key ingredients in ParentsConnect‘s mission to serve as a quality resource and authority on what‘s great for families all over the country.”
ParentsConnect‘s Parents‘ Pick Awards will identify winners from more than 10,000 nominees in 52 US cities. Winning venues will receive a “Parents‘ Pick 2009 Winner” seal to display in their storefront windows, and will be featured on Nickelodeon‘s ParentsConnect for the rest of 2009 as one of the best family resources in the area.
Nickelodeon‘s ParentsConnect Local offers families a weekly events calendar and a complete listing of family-friendly resources near them. It allows parents to search for activities, events and attractions by their kids‘ ages and activity preferences.
Featuring the tagline We‘re not perfect, we‘re parents, Nickelodeon‘s ParentsConnect is the online resource providing parenting advice
and community, celebrating the reality of parenthood and making parents‘ lives easier.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!







