Kids
Nick launches ‘Let’s Just Play’ to encourage kids in outdoor play
MUMBAI: In an effort to promote active lifestyle and outdoor play among kids, Nick and Boost have partnered to launch ‘Let’s Just Play‘.
To encourage kids to step out and play outdoors, Nick will kick off this initiative by going blank for 30 minutes on 27 September.
With this new initiative, Nick ails to motivate kids and parents to work towards a healthy and playful lifestyle.
Speaking on Nick’s unique initiative, Nick India SVP and GM Nina Elavia Jaipuria said, “As a responsible kids’ broadcaster, Nick endeavors to reach out to kids and their parents through ‘Let’s Just Play’ and reinforce the importance of physical play. Formative play is important for a kid’s overall growth and development and this movement attempts to reinforce our commitment to ensuring a healthier ‘generation next‘.”
The kids’ broadcaster will also take ‘Let’s Just Play‘ on-ground through play events in Mumbai, Delhi and Bangalore. Eminent personalities like Priya Dutt, Pooja Bedi, Cyrus Broacha, Aditi Govitrikar, Smriti Irani and Chunkey Pandey have lent their support to this movement.
Meanwhile, Boost has associated with Nick to support ‘Let’s Just Play’.
GlaxoSmithKline Consumer Healthcare (GSKCH) India GM marketing other nutritional Pawan Sud said, “ Association with Nick for the ‘Let‘s Just Play’ movement is taking the brand‘s philosophy a step further by giving kids an opportunity to indulge in recreational sport. A time unencumbered by various in house entertainments that keeps them away from experiencing the adrenalin rush that physical activity gives. Through this association with Let‘s Just Play, we hope to reinforce the message that indulging in sports helps bring out the winner in youngsters.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
