Kids
Nick launches Dady Cool contest
MUMBAI: In an attempt to promote Father’s Day, Nick India has launched yet another interactive initiative called Dady Cool Contest.
This Father’s Day, Nick, the channel full of masti and dhamaal, gives kids a chance to prove to their friends that their dad is truly the coolest! All kids have to do to prove their dad’s Cool Quotient, is participate in the Daddy Cool Contest!
The contest gives kids a platform to not only wish their dad a Happy Father’s Day but flaunt their creativity by designing and decorating their dad’s photo. After the fun makeover, all they need to do is send in a picture of their dad to Nick through the website www.nickindia.com .
The best picture will be put up on-air on Father’s Day and on the Nick website www.nickIndia.com. Kids can win Nick goodies by participating. The contest is open till 14 June.
Nick is also conducting a poll on who according to kids is the coolest dad from Bollywood. Kids can log on to www.nickindia.com and choose from Shah Rukh Khan, Saif Ali Khan, Akshay Kumar and Hrithik Roshan.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!







