Kids
Nick Jr. moves to big screen in the US
MUMBAI: US kids broadcaster, Nickelodeon, and National Amusements have launched the Nickelodeon brand ‘Nick Jr.‘ on the big screen.
National Amusements operates around 1,500 screens in the US, UK, Latin America and Russia.
Nick Jr. at the Movies has opened in 36 theaters across the US.
Nick Jr. at the Movies is a movie programme for preschoolers and their caregivers that aims to offer “action-filled”, and “song-filled” adventures from television episodes of Go, Diego, Go!; Dora the Explorer; The Backyardigans; and The Wonder Pets! Also, all these episodes have been reformatted for large screen projection.
Also, including the “sing-along” music videos and interstitials from Nickelodeon‘s preschool brands ‘Nick Jr.‘, the program will be available nationally in 12 states.
National Amusements president Shari Redstone says, “With the introduction of Nick Jr. at the Movies, families will have even more entertainment choices at our theatres, yet another step toward the goal of transforming our theatres into community entertainment destinations.”
Nickelodeon Recreation executive VP Howard Smith adds, “We‘ve found from talking to families that they are looking for fun opportunities to get out of the house and enjoy age-appropriate movie-going experiences with their kids. We‘ve formatted some of the best ‘Nick Jr.‘ adventures for the big screen so that kids and their caregivers can experience their favourite characters in a whole new venue.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
