Kids
Nick India is exclusive kids TV partner for ‘Dhamaal’
MUMBAI: Nick has tied up with the upcoming flick Dhamaal as its exclusive kids TV partner.
As part of the association, Nick will promote Dhamaal through special on air promos. Additionally, kids can participate in contests, watch exclusive promos and win the grand prize of watching the premiere with the cast Riteish Deshmukh, Arshad Warsi, Jaaved Jaaferi and Ashish Chowdhry. Also starring in the movie is Sanjay Dutt.
Nick India VP & GM Nina Elavia Jaipuria said, “At Nick our endeavor has always been to bring a smile to every kid‘s face and with the Dhamaal promotion we will further our efforts and give children an opportunity to interact with the Dhamaal stars, win specially autographed music CDs and the grand prize of winning premier tickets and watching the film with the starcast.”
“It‘s a comedy movie with fun filled adventure and kids are going to love it. To add to this we have Sanju baba, Riteish Deshmukh, Arshad Warsi, Jaaved Jaaferi and Ashish Chowdhry who are a big hit amongst kids. Kids would be extremely excited to meet and greet them. At Nick our effort will also be to create exciting content around the theme of the movie which will generate kids‘ interest and thereby promote the movie far more effectively while entertaining them,” she adds.
The film is about four characters that live and work together. Their idea of work is doing small time jobs and earning a quick buck! As one misadventure follows after another, the four are thrown into hilarious situations that have the audience in splits and guessing.
Dhamaal producer Ashok Thakeria said, “We are pleased to be associated with Nick. Dhamaal is a fun and masti movie which will appeal to children across the nation. With this exclusive tie up with Nick we are directly talking to the children through our promos and other interesting contests centered around Nick and the movie. This promotion will surely help both Nick and Dhamaal the movie in capturing large audiences.”
Dhamaal director Indra Kumar said, “Dhamaal is a movie that will tickle the nation‘s funny bone just as Nick as a channel is constantly trying to make kids laugh. Together Nick and Dhamaal the movie will create a riot of laughter.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
