Kids
Nick India inks deal with Bilt to launch Dora & SpongeBob notebooks
MUMBAI: Nick has partnered with Bilt Ten-on-Ten to launch a range of Dora and SpongeBob notebooks. The range includes exercise books, long notebooks and drawing books.
Priced at Rs 5-28, the products will also be available in large format stores like Crossword, Landmark, Odyssey, Spencers and Hypercity across India.
Says Viacom 18 Media VP consumer products Sandeep Dahiya says, “The launch of Dora and SpongeBob notebooks is in line with Nick‘s philosophy of providing more and more opportunities to Nick viewers to interact with their favourite Nicktoons outside television.”
The notebooks contain 2-4 fun pages, where kid‘s can solve puzzles and colour-up Spongebob and Dora.
Says Bilt COO Yogesh Agarwal says, “The Nick characters are immensely popular and with this range of Ten-on-Ten books, we are sure to make a place for ourselves in every school bag in the country.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
