Kids
Nick India acquires merchandising rights for ‘Ninja Hattori’
MUMBAI: Nick India has signed a deal with Shogakukan-Shuseisha Productions to obtain the product and promotional licensing of Ninja Hattori.
As part of its licensing plans, the channel will launch the product range across various categories in the market early next year.
The channel has aggressive licensing plans around Ninja Hattori and plans to launch the range across various categories in the market by early next year. Ninja Hattori has been the top show on Nick consistently for the last 18 months.
Viacom18 Media VP consumer products Sandeep Dahiya says, “Ninja Hattori has been the frontrunner in both popularity and appeal in the kids entertainment category and therefore it‘s only natural that we extend his presence beyond television. The launch of Ninja Hattori merchandise will further strengthen our existing merchandising program around Dora and SpongeBob, with an existing presence in over 20 categories in India.”
SpongeBob SquarePants and Dora the Explorer are available in categories including apparel, back to school range, tableware products, stationery, puzzles, games, story books, bed-linen, gifts and novelties and toys.
“We‘re proud to be involved in the creation of this very unique range of ‘Ninja Hattori‘ consumer products for kids. This is our very first venture together. We are sure all kids are waiting to have their favourite Nick toon ‘Ninja Hattori‘ in their playrooms,” says Shogakukan-Shuseisha Productions Executive Director Licensing Department Media Division Akira Fujita.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
