Kids
Nick in hunt for a ‘Toon Jockey’
MUMBAI: With an aim to search a Toon Jockey, Nick has announced Nestle Munch ‘Nick Kaun Banega Toon Jockey‘.
The channel will give kids a chance to be famous on Nick and decide what shows should play and at what time.
Kids simply need to tune into Nick between 4 pm to 8 pm daily and answer simple questions. The initiative will run till 16 November.
To participate in the Nestle Munch ‘Nick Kaun Banega Toon Jockey‘, kids have to tune into Nick daily from 4 pm to 8 pm and answer a simple question and send in their entries. They can also keep winning daily prizes like Ipod shuffles and laptops through the period in addition to the grand prize. In a recent survey conducted by Nick across 15 cities in India where 2300 kids were surveyed, it was revealed that 31 per cent wanted to be famous on TV rather than have good looks or travel abroad! Nick India SVP and GM Nina Elavia Jaipuria said, “Nick has a deep insight into what makes kids tick and we always look for new and innovative ways to connect with them. Toon Jockey is yet another novel endeavour that will help kids fulfil their wish this festive season. We hope that kids can truly live out their dream by being Nick TJ‘s.” Nick will support Toon Jockey with a robust 360 degree marketing campaign through cinema tie-ups, out-of-home advertising, high outdoor visibility and massive van activation in key markets. The campaign will reach out to kids all over the country spanning 40 cities in India and will cover metros such as Mumbai, Delhi, Kolkata, Bangalore as well as other small cities in Maharashtra, UP, MP, Punjab, Haryana, Chhattisgarh and Himachal Pradesh. In addition, Nick will also interact with kids through other touch points at Westside Stores. Nicktoons – Spongebob Squarepants, Dora, Perman and Ninja will tour across Mumbai, Delhi, Kolkota, Lucknow, Jaipur, Indore and Bangalore to meet and give them tips on being a TJ. Nick has roped in partners such as Nestle Munch, Kissan Jam Squeezy, PVR and Westside for this mega hunt.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
