Kids
Nick in deal with ‘Zoey 101’ star Victoria Justice
MUMBAI: kids broadcaster Nickelodeon has signed 15 year-old actress Victoria Justice Zoey 101 to an overall talent and music deal. The announcement was made by Nick executive vice-president, talent Paula Kaplan.
As part of the new pact, Nickelodeon, in partnership with Sony BMG Music Entertainment, is developing a comedy series as a starring vehicle for Justice. Created and helmed by tween hitmaker Dan Schneider the new project will be set in a modern day school for the performing arts and feature original music. The network has also tapped the former Zoey 101 star for a co-starring role in the upcoming Nickelodeon original television movie Spectacular!, a story set in the competitive world of show choirs.
Kaplan says, “Victoria is a rare kind of actress. She’s beautiful, yet takes a fearless approach to acting. Kids loved her on Zoey 101 because she could boldly take a pie in the face or just as easily tackle a dramatic scene. It is this versatility combined with her musical talent and real-girl qualities that make her someone we are excited about”
Columbia Records senior VP Jay Landers says, “Victoria is the real deal. Besides her acting skills which are already well-known to her fans, she has a terrific recording voice. When she steps up to the mic, her personality shines through. We are looking forward to working with her and to have everyone see her in ’Spectacular!’ and beyond”
Justice joined Nickelodeon in 2005 when she was cast as a series regular in Zoey 101. For three seasons, she played Lola Martinez, Zoey’s artsy and dramatic roommate at Pacific Coast Academy.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
