Kids
Nick hosts nationwide Play-a-thon on 7 November
MUMBAI: Kids entertainment channel Nick will organise a nationwide Play-a-thon on 7 November as part of Let‘s Just Play initiative.
The activity will see Nick hosting a a 10-hour playday in Mumbai, Delhi, Kolkatta, Bangalore and Hyderabad with an aim to spread the message of ‘active play‘ across the country.
The channel has roped in Balika Vadhu‘s Avinash (Jagya) and Avika Gor (Anandi) to support this movement.
Says Nick India GM and SVP Nina Elavia Jaipuria, “Both Avinash and Avika have captured the hearts of millions of kids and parents alike and we‘re happy to have them on-board, urging all kids to go out and play on 7 November.”
Massive 10 hour Play-a-thons will be organised in outdoor areas of Ambience Malls Delhi, Inorbit Mall Mumbai, City Centre Mall Kolkata, RSI Grounds-Bangalore and Prasad IMAX Grounds-Hyderabad. This will culminate in a grand finale in the evening from 4-9 pm.
Additionally, the channel will go blank from 5-5.30 pm on 7 November thereby encouraging children to go out and play.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
