Kids
Nick hits the campaign trail with election-themed content
MUMBAI: Kids broadcaster Nickelodeon is throwing its hat into the political ring with a presidential and election-themed content in the fall season.
Till 12 October 2008 the network will air new interstitial content about the US presidential campaign, along with two brand-new Nick News specials. Additionally, Lily Collins, Lil‘ JJ and Pick Boy — Nickelodeon‘s Kids Pick the President Election Connection Team — will follow the campaign trail by providing kids with an insider point-of-view at the Democratic and Republican National Conventions. All this leads up to the Kids Pick the President kids‘ vote which begins on 12 October. Historically, kids have correctly chosen the next US president in four out of five presidential elections. This election year‘s vote follows Nickelodeon‘s first-ever kids‘ primary, held earlier this year, where kids correctly forecasted this year‘s candidates: Senators John McCain and Barack Obama. Nickelodeon/MTVN Kids and Family Group executive VP public affairs Marva Smalls says, “This presidential election has ignited so many young people to become more involved,” said . “We want to connect our audiences to the process — the candidates and issues. Kids — although not legal voters — don‘t want to be on the sidelines.” A series of educational and humorous spots featuring the Kids Pick the President Election Connection Team will be introduced on-air and online in conjunction with the Democratic National Convention, on 25 August. The Election Connection Team will report from the conventions, profile the candidates, and get out the word about the Kids Pick the President kids‘ vote. Lil‘ JJ will also serve as blogger-extraordinaire on nick.com with up-to-the minute details of his experiences at the conventions. Leading up to the Kids Pick the President online vote, where kids can choose their presidential candidate of choice, the Emmy Award-winning Linda Ellerbee will host two new half-hour Nick News specials. In “Tales from the Trail,” premiering 24 August, at 9 pm (ET/PT), Nick News will follow kids who are rooting for, and actively campaigning for, Senator Barack Obama and Senator John McCain. The special will provide a glimpse into what will take place at the Democratic and Republican Conventions. In the final Kids Pick the President special, which premieres in October, Nick News will take kids‘ questions to the presidential candidates and then encourage kids to go online to www.nick.com/kpp and vote for the next US president. Teachers can also find Nickelodeon‘s Cable in the Classroom programne‘s election-themed lesson plans online at www.teachers.nick.com.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
