Kids
Nick gets into Indian content, acquires TV rights for ‘Little Krishna’
MUMBAI: Nick has acquired the TV rights of Little Krishna for two years for the South Asian territory. This is the first time the kids channel has acquired local content for the Indian market.
Created by Big Animation, a part of Reliance Big Entertainment, and Iskon‘s India Heritage Foundation with an investment of around Rs 500 million, the 13- episode TV series will debut on 11 May on the
Nick channel at 12.30 pm and 6.30 pm.
Nick, which telecasts in Hindi and English languages, has also acquired the rights of the TV series in Tamil and Telugu. It plans to launch Tamil and Telugu feeds later in the year.
Each episode of Little Krishna is a standalone story and the series has around 300 characters.
Big Animation is also scouting for distributors for the series in the US, Singapore, Europe and Japan. It is also working on a feature film on Krishna, ready to be released in 2009.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
