Kids
Nick gets innovative to celebrate SpongeBob’s 10th anniversary
MUMBAI: Kids entertainment channel Nickelodeon is launching a multi-platform promotional campaign to celebrate the 10th anniversary of popular Nick star SpongeBob. The campaign will extend across consumer products, on-ground, digital and television.
SpongeBob apparels from Weekender Kids & Cozy Comforters and bed sheets from Portico will be up for sale at DFW. Part of the proceeds, claims the channel, will be utilised for the development of the girl child.
The channel also plans to engage the “generation next” with an innovative SpongeBob Desktop Buddy in the form of a widget that can be downloaded from nickindia.com.
On Nick, the celebrations continue with a host of other initiatives, the highlight of which will be screened on the SpongeBob SquarePants anniversary episode. The episode will be telecast on 1 April at 8 pm.
Speaking on this occasion, Nick India GM and senior VP Nina Elavia Jaipuria said,
“SpongeBob SquarePants is Nick‘s most loved character and we wanted to do something innovative to celebrate this occasion in true SpongeBob style. DFW is a great place to kick-start the 10th anniversary celebrations as he is a true superstar who has been winning hearts, minds and entire continents with his lovable antics.”
Meanwhile, on the eve of his 10th anniversary globally, SpongeBob will strike a pose at the Delhi Fashion Week.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
