Kids
Nick expands cruise partnership with Royal Caribbean International
MUMBAI: Nickelodeon and global cruise brand Royal Caribbean Intrnational announced plans to once again set sail together on two new, exotic cruise adventures in summer 2009. Based on the success of the first-ever sold out Nickelodeon Family Cruise with Royal Caribbean, the two companies are teaming up to offer families new cruises from each US coast — one on Mariner of the Seas to the Western Mexican Rivera, and another on the Freedom of the Seas to the Eastern Caribbean. The announcement was made just after the completion of the first-ever Nickelodeon Family Cruise with Royal Caribbean ( 10-17 August). Nickelodeon Kids and Family Group president Cyma Zarghami says, “The first Nickelodeon cruise was a homerun. Populated by Nickelodeon families eager to spend time together, the combination of Royal Caribbean’s expertise and the Nick brand experience set the stage for next year. Our plan is to add a second cruise in 2009 and build on the great event we created this year with our partners at Royal Caribbean.” Royal Caribbean International president and CEO Adam Goldstein says, “Coming off the success of the first Nickelodeon cruise this past week, we’re thrilled to build upon our relationship with the announcement of two additional themed cruises. “Royal Caribbean International constantly works to give our guest unparalleled vacation experiences which provide every family member with a very special and memorable cruise. Our partnership with Nickelodeon helps build upon this foundation” The 2009 Nickelodeon Family Cruises will depart from the East and West coasts: the first cruise will sail from Los Angeles on 26 July, 2009, on Royal Caribbean’s Mariner of the Seas, the largest ship to be homeported on the West Coast, and will travel to the exotic Mexican Rivera. The Eastern Caribbean itinerary will leave In August. Traveling to exotic destinations, the Nickelodeon Family Cruise is designed for every member of the family–kids, parents and grandparents. It brings together the entertainment expertise of Nickelodeon with the cruise specialists, Royal Caribbean. On-board, Nickelodeon will provide families with such experiences as interactive game shows; meet-and-greets and performances by their favorite Nickelodeon stars; screenings and premieres of new, original Nick TV shows and movies; visits with favorite Nick characters including SpongeBob SquarePants, Dora the Explorer, Diego and Aang from Avatar: The Last Airbender; and plenty of Nickelodeon’s signature slime. On the two new cruises, families will enjoy all of the luxurious accommodations that Royal Caribbean cruise liners offer. Mariner of the Seas offers guests revolutionary amenities, such as an on-board ice-skating rink, full-size basketball court, inline skating track, the cruise line’ iconic rock-climbing wall and the Royal Promenade, a boulevard of shops, restaurants, bars and lounges that runs nearly the length of the ship. Freedom of the Seas, the largest ship in the world, also offers a multitude of activities, including the FlowRider surf simulator, the H2O Zone water park, an ice skating rink, a nine-hole mini-golf course, 10-route rock-climbing wall, as well as the line’s other signature amenities. |
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
