Kids
Nick conducts ‘The Big Green Help’ to ignite kids for environmental change
MUMBAI: Nick is rolling out ‘The Big Green Help‘, an initiative aimed at igniting “real action” from kids for environmental change.
While the kid‘s broadcaster has roped in Alpenliebe Mangofiiz as the title sponsor, Idea has come on board as the associate sponsor.
According to the Nick & IMRB Kidscan research, over 70 per cent of kids wish to save earth, but lack action routes. With the idea of ‘Timepass mat karo, Earth Ke Liye Kuch Karo‘, ‘The Big Green Help‘ has been made relatable and relevant to the kids of today.
The aim of the initiative is to translate a serious message such as environment degradation in a language and tone that is non-preachy and would make kids sit up, take notice and do their bit.
‘The Big Green Help‘ has a host of on-air, digital and on-ground initiatives that aim to make earth-friendly activities a part of a kids daily routine. The channel will give eco-tips that would inspire kids to stop wasting time and take this issue up on a war footing.
School contact programmes and on-ground activities in Mumbai, Delhi and Bangalore would be conducted wherein kids can express their opinions and view points and in turn learn how to use the various tools to save the earth.
Nick India GM & SVP Nina Elavia Jaipuria says, “We believe that kids when empowered have the ability to bring about tremendous positive change in their surroundings and this can make a huge difference to society. Giving them their very own kid-led environmental movement to champion where they are equipped with more actionable methods is a small step in making the burning issue of earth degradation more relevant to this generation.”
Says Perfetti Van Melle India group product manager Aashish Kapoor, “We are proud to be a part of Nick‘s ‘The Big Green Help‘. The idea is to make the kids; agents of change to save the earth. They are our future and enabling them with tools to make a difference is going to go a long way in saving our planet.”
Perman which airs Monday-Friday from 6-6:30 pm will lend support to this movement by giving kids eco tips.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
