Kids
Nick bags L&M rights for ‘Little Krishna’; Hungama acquires digital rights
MUMBAI: Big Animation has partnered with Nick, Hungama and Big Home Video to create a 360 degree marketing buzz for its flagship property, Little Krishna.
The Reliance MediaWorks group company has now sold the licensing and merchandising rights of the animated series to Nick, which already holds the broadcasting rights the show across the Asia Pacific region. Nick plans to launch the L&M properties in January next year.
While Hungama has bought Little Krishna‘s digital rights encompassing mobile ring tones and digital wallpapers, Big Home Video has procured the home video rights, to be launched this December.
Says Big Animation CEO Ashish SK, “We are looking at a 360 degree approach for the property with broadcasting, licensing & merchandising, mobile ring tones, wallpapers, home video and every other means of presence related to Little Krishna for which we have signed deals with Hungama.com, Nick and Big Home Video. From December onwards Little Krishna will be available on every major shelf in the country and hopefully will find its way in every Indian home too.”
“All the deals are built on the revenue-sharing model,” he adds.
Meanwhile, Evergreen Entertainment, the international distributors of the Indian animated property, is gearing up to showcase Little Krishna at kids screen festival, New York and MIPTV next year.
The 13-episode Little Krishna is a co-creation between Big Animation and The India Heritage Foundation.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
