Kids
Nick at Nite Moves Up One Hour to 8 pm
MUMBAI: Nickelodeon has decided to move Nick at Nite, currently running at 9 pm, to the 8 pm slot from 5 July onwards in a bid to provide families an ‘additional hour of programming‘.
“We have conducted a great deal of research with kids and families and two things that we hear continuously are that they want to spend more time together and that watching television is one of their favorite ways of making that happen. By starting Nick at Nite at 8 pm, and adding another comedy series like Malcolm in the Middle, we will serve them further,” said Nickelodeon and MTVN kids and family group president Cyma Zarghami.Malcolm in the Middle will join the Nick at Nite schedule on 5 July at 8 pm. The channel has acquired the complete seven- season library comprising 151 episodes of the series from Twentieth Television.
Malcolm in the Middle talks about the teen genius Malcolm and his dysfunctional family. The other shows to be featured include George Lopez, Everybody Hates Chris (beginning in September), Home Improvement and The Nanny. Additionally, Nick at Nite will add new stop-motion animated original series Glenn Martin DDS.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
