Kids
Nestlé MilkyBar is title sponsor for ‘Let’s Just Play’
| MUMBAI: Kids entertainment channel Nick has roped in Nestlé MilkyBar as the title sponsor for its ‘Let‘s Just Play‘ campaign, which encourages kids to go out and play. |
The other two sponsors that have walked on board for the initiative are Kellogg‘s Chocos and Funskool. |
| As part of the initiative, Nick will host 10-hour play-a-thons in Inorbit Mall outdoor area-Mumbai, Ambience Malls outdoor area-Delhi, Moti Mahal grounds- Lucknow, RSI Grounds-Bangalore and Prasad Imax Grounds-Hyderabad on 7 November. Kick-starting from 7 November morning, the first half of the 10-hour play-a-thon will comprise an inter-school sports event consisting “twisted” and “high energy games”. As reported earlier on Indiantelevision.com, Nick will also host a one-day channel blackout on the same day. Says Nick India general manager and senior VP Nina Elavia Jaipuria, “Nick has always been a responsible broadcaster and we strive to go beyond just entertainment. Nick is deeply concerned about the issue of lack of play in the lives of kids and is pulling out all the stops to inspire as many kids and parents as possible. The Playathon is a step in the direction of changing the lifestyle of our future generations forever.” To build a further brand engagement, Nick will also use its digital space to engage kids through constant interactivity. With the intention of encouraging kids to go out and play, kids can create their own games and upload them on nickindia.com. Their videos will also be aired on Nick. They can also use the online playbook to choose their own set of games with a twist. |
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
