Sports
Neo Sports renews deal with PGA Tour
MUMBAI: Neo Sports has announced an agreement with PGA Tour for the rights of the golf tour in the Indian Subcontinent for the next six years, starting January 2010.
It has been learnt that Neo Sports has shelled out $2.6 million. There were no other bidders.
Neo Sports Broadcast COO Prasana Krishnan says, “The PGA Tour is the premier Golf tour in the world. Our renewal of broadcasting rights for six years is an indication of our interest and commitment in bringing high quality Golf to Indian audiences.”
Neo Sports has been associated with the PGA Tour since 2008 and has been showcasing Tour tournaments live.
The PGA Tour season is divided into two parts – the FedExCup, which includes the PGA TOUR Regular Season and the PGA Tour Playoffs for the FedExCup, followed by the PGA Tour Fall Series.
The PGA Tour Playoffs consists of The Barclays, the Deutsche Bank Championship, the BMW Championship and the culminating Tour Championship presented by Coca-Cola.
PGA Tour senior VP, international television Tim Leisure says, “The PGA Tour is extremely pleased to be associated with Neo Sports, the leading sports network in the country to broadcast the world’s best golf to the Indian sub-continent and to Indian fans of the sport.
“Golf enjoys a significant and growing fan base in India and our association with the channel will help us reach the ever-growing Indian golf audience and fulfill its expectations of access to top quality golf.”
In addition to broadcasting the live events, Neo Sports will also present two shows every week: The PGA Tour Highlights, a show that focuses on the highlights of the previous weeks PGA Tour action, and Inside the PGA Tour, which is a peek into the PGA Tour events of the week ahead.
Sports
Sony secures exclusive India rights for 2026 Asian Games broadcast
SPNI to air Aichi-Nagoya Games across TV and Sony LIV streaming
MUMBAI: Sony Pictures Networks India has secured the exclusive broadcast rights for the 2026 Asian Games, bringing the continental multi-sport event back to the Sony Sports Network for Indian audiences.
Scheduled to be held in Japan from September 19 to October 4, 2026, the Games will be aired live across Sony’s sports channels and streamed on Sony LIV. The deal covers India and the wider Indian subcontinent, ensuring broad regional access to one of Asia’s biggest sporting spectacles.
The acquisition comes at a time when India’s interest in multi-sport events is at a high. At the previous edition, the country delivered its best-ever performance, clinching 107 medals and signalling its growing strength on the continental stage. With a mix of emerging talent and seasoned athletes, expectations for the upcoming Games are running high.
The 2026 edition will feature competition across 41 sports, including 32 Olympic disciplines, alongside additions such as mixed martial arts and surfing. For Indian viewers, cricket is expected to be a major draw, with both men’s and women’s teams aiming to reclaim top honours in Asia.
Sony Pictures Networks India chief revenue officer and business head – sports and international Rajesh Kaul said, “The Asian Games represents sporting excellence and is a powerful platform for national pride.” He added that India’s 100-plus medal milestone at the last edition has sparked unprecedented interest, setting the stage for “another unforgettable chapter”.
Olympic Council of Asia director general Husain Al-Musallam said the agreement marks “the beginning of a new phase” in the distribution of the Asian Games across the Indian subcontinent.
SPNI said it plans to offer comprehensive coverage, including expert analysis and multi-language programming, aiming to bring audiences closer to the action from the opening ceremony through to the final medal events.
With the return of the Asian Games to its network and India eyeing another record haul, Sony is betting big on both sport and sentiment, hoping to turn continental competition into prime-time viewing once again.
