NDTV Profit launches Crypto Minutes with CoinSwitch partnership

MUMBAI: Crypto may be built on blocks, but understanding it often feels like hitting a wall. Looking to bridge that gap, NDTV Profit has launched Crypto Minutes, a dedicated programme designed to simplify the fast-moving world of cryptocurrencies and digital assets for Indian audiences.

Launched in partnership with CoinSwitch, the crypto investing and trading platform, the segment aims to cut through jargon, hype and misinformation by offering viewers clear, practical insights into one of the most debated corners of modern finance.

The show made its debut on 22 June and will air Monday to Friday at 10:30 am and 3:30 pm on NDTV Profit. Through expert discussions, market updates and educational explainers, Crypto Minutes seeks to help both first-time investors and seasoned market watchers better understand the evolving digital asset landscape.

As cryptocurrencies continue to gain visibility in global financial markets, the need for credible information has become increasingly important. The segment will focus on separating fact from fiction, addressing common misconceptions and unpacking developments shaping the industry in an accessible manner.

Topics will range from the basics of crypto investing and blockchain technology to market trends, regulatory developments, risk management strategies and emerging innovations within the sector.

The launch comes at a time when crypto adoption in India continues to evolve, with industry stakeholders increasingly emphasising investor education alongside participation.

By bringing together business journalism and digital asset expertise, NDTV Profit is carving out a dedicated space for a subject that often attracts more noise than nuance. Rather than chasing speculation, Crypto Minutes aims to provide viewers with the context needed to navigate an asset class that remains both widely discussed and widely misunderstood.

With digital assets becoming a growing part of the financial conversation, the new segment positions itself as a guide for audiences seeking clarity in a market where information can move almost as quickly as prices.