Kids
National Geographic TV Intl inks deal for kid’s show with broadcasters
MUMBAI: National Geographic Television International (NGTI) has announced a raft of new deals for its festive family special – Toot & Puddle: I‘ll Be Home for Christmas. Based on the Holly Hobbie book of the same name, the show has been licensed to broadcasters including ARD and Ki.Ka in Germany, Nickelodeon in the UK and Australia, YLE Finland, TV2 Norway, DR1 Denmark and ATV Hong Kong. |
NGTI head of kids‘ sales Karen Vermeulen comments, “In Toot & Puddle, Holly Hobbie has created very charming characters – and they definitely succeeded in charming a number of buyers at their first outing at Mipcom this year! “This is the first programme out of the four in production from National Geographic Kids‘ Entertainment to deliver, and has been tremendously well received. Kids is a relatively new area of business for NGTI but the strong heritage of the National Geographic brand means that buyers know to expect top quality kids‘ programming that both entertains and excites kids to explore the world around them.” Toot & Puddle: I‘ll Be Home for Christmas tells the tale of two piglet pals who must overcome severe winter weather, cancelled flights and other unexpected delays in order to spend Christmas together. Targeted at families and kids aged 3-8 it is produced by National Geographic Kids‘ Entertainment, in association Warner Home Video |
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
