Kids
Nat Geo ties up with Ministry of Science & Tech & Earth Sciences
MUMBAI: National Geographic Channel (NGC) has announced a patrnership with The Ministry of Science & Technology and Earth Sciences to make science exciting and accessible for school children across the country.
At a media briefing, Minister of Science & Technology and Earth Sciences Prithviraj Chavan unveiled the 10-part Science Mein Twist series that will be aired on National Geographic Channel from 8 February at 4.30 pm.
This initiative is part of an innovative year-long campaign announced by the Ministry and the channel to promote Indian science and technology. In addition to this, a documentary film, Cutting Carbon will also be aired on the channel.
Chavan says, “Science has come to be regarded as one of the most powerful instruments of growth and development, especially for an emerging economy like ours. The Ministry of Science & Technology plays a pivotal role in promoting science and technology in the country and as part of this mission, we are pleased to partner with National Geographic Channel to take our message forward. Through this series, we look forward to creating more awareness amongst the people of our country, especially school students and to further encourage the spirit of scientific inquiry.”
Apart from being available in Hindi and English feed on Nat Geo, Science Mein Twist and Cutting Carbon will be showcased in five other languages – Bengali, Marathi, Gujarati, Tamil and Kannada on Doordarshan. The programmes would be promoted extensively for six months on National Geographic Channel as well as on Fox History & Entertainment through promos along with an interactive microsite on natgeotv.co.in.
Science Mein Twist is an attempt to make science stimulating and interesting for school children and encourage them to pursue it at the higher education level and subsequently as a career. The ten-part series will be showcased on weekdays on the Nat Geo Junior time band which is specifically targeted at children between 4–6 pm. The series will be on air for two weeks with subsequent repetitions throughout the year. The show is hosted by a 13-year-old boy, Aavik and a 16-year-old girl, Khyati, who are bitten by the curiosity bug and set out to explore different aspects of science. In their journey, they play scientific pranks on one another, meet experts, visit labs, factories and even go on a trek.
Premiering in April, Cutting Carbon is a 48-minute film that talks about global warming and encourages individuals to take action. The film will work to reinforce to each and every citizen of his moral and social responsibility towards planet earth and that everyone must try to reduce carbon emission in order to leave behind a healthy planet for the generations to come.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
