Kids
Nat Geo launches website for kids & tweens
MUMBAI: National Geographic has launched an interactive web site titled National Geographic Kids. The destination http://kids.nationalgeographic.com promises to provide young kids and tweens a wild and fun online experience. Kids visiting the site can enjoy a wide variety of original games, creative activities, true-life stories of adventure and discovery, and videos of wildlife and cool places from around the world that only National Geographic can offer. |
Kids can make the National Geographic Kids site truly their own. Using “My Page” features, they can choose their own fun background images, like flamingos or lion cubs. They can pull their favorite items from around the site into one convenient place for easy and quick access. And they can write about their site favorites and send exclusive e-cards to their friends, informs an official release. “We want to offer the most fun interactive experience that National Geographic can provide for kids, and also help them make the experience their own,” said National Geographic Digital Media vice president, content operations Betsy Scolnik. “National Geographic wants to inspire people of all ages to care about the planet — the best way to do that for kids online is with an incredibly entertaining, multimedia offering that opens up the world in a way only the Web and National Geographic content can.” The new National Geographic Kids web site is the latest addition to National Geographic‘s expanding offerings for children. National Geographic Kids magazine, with a circulation of 1.325 million, empowers kids by making it fun to learn about the world. This year National Geographic Kids launched Little Kids magazine, aimed at preschoolers. The kids‘ television programming and production arm, National Geographic Kids Entertainment, is in production on four children‘s TV programs, with many more in development. |
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
