Kids
Nadia Belhiba is Fitroy Media director international sales
MUMBAI: US media property development company Fitzroy Media has appointed Nadia Belhiba as its director of international sales.
The announcement was made by the company‘s CEO Hamp Hampton.
Debuting in her new position at Mipcom 2008, Belhiba will be responsible for worldwide sales of FitzRoy’s entire slate of new children’s entertainment properties, which is available for a variety of new and emerging media platforms including mobile, Internet and interactive broadcast television.
Hampton says, “Nadia Belhiba is a consummate sales and marketing executive whose keen appreciation for the inner workings of the international media business and years of experience in consumer packaged goods will provide a key component to the success of Fitzroy Media and our ambitious slate of innovative entertainment properties”.
Headlining Fitzroy’s programming slate is BidZerk!, a 21st century auction game show encompassing online, wireless and live action that is poised to become a global children’s brand for kids 9-14 through broadband, broadcast and mobile TV format sales. Also being introduced at Mipcom is Out of My Mind. This is a comedy for tween-aged girls produced in live-action and animation.
The series features an athletic 14-year-old girl whose animated inner girls influence her everyday choices. An all-new animated series, Funny Face, reprises the characters originally introduced via packets of a drink mix introduced by Pillsbury in 1964. Eight disparate fruit who are catapulted from the back of a produce truck must band together to survive the perils of the side of the road.
Belhiba joins Fitzroy from the TV division of Reed Midem, which organises Mipcom. She served as Account Manager TV, Digital Media and Advertising in Paris, France.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
